No one gave you a map.
- 🗺️Practice, a job, or your own thing?
- 🧱Nobody shows the steps in order.
- ⏳So years slip by “until I'm ready”.
By a psychologist, for psychologists.Everyone welcome
Learn to price a session.
2,113 Blueberries and growing — psychologists, students & builders across YouTube, Instagram and LinkedIn.
Flagship · 16–30 Jan 2027 · five weekend mornings
Five live days. One evolution.
From psychologist to the founder of your own practice, brand or business — plus a community for life.
99% of what I make is free. Darwin is the 1% — because real change needs structure, deadlines and people on the same path.
🪴 Why “Darwin”? → The full Darwin page & the methodChoose the practice or venture that fits your life, and lay its foundation.
🤖 AI for market research and finding your nicheYou leave with → a one-page planPrice with confidence: packages, money and the psychology of asking.
🤖 an AI pricing calculator and offer builderYou leave with → your price & offerContent, a personal brand and an audience — ethically, without hype.
🤖 an AI script engine for reels and postsYou leave with → 30 days of contentRun it like a calm company: workflows, tools and numbers you can read.
🤖 your own AI operating system, step by stepYou leave with → your weekly OSPressure, ambition and bad weeks — a plan to last without losing yourself.
🤖 AI that reads your sleep and protects your weekYou leave with → a sustainability planEvery day of Darwin is built with the AI stack I run my own practice, content and company on — taught for psychologists, with client privacy first.

⏱️ Waitlist price ₹2,499 — for the first 72 hours only
The gap
And the stats paper? 📊 That's covered too — free.
Your next step
The Study · 99% free
Courses, labs, tools and guides — 60 resources and counting. One email opens all of it.

Learn more in less time — and remember it in the exam hall.
Read free →From “what is a mean” to defending a model in a viva — with simulators you move yourself.
Start day 1 → 💻 Course · 102 daysFirst script → publishable analysis.
Open → 🎯 Exam · 10 unitsPaper 2, every unit, plain English.
Open → 🧪 LabsWatch p-values move as you drag.
Play → 🌍 AbroadA1 to C2, plus clinical language.
Open → 🧰 Tools & guidesBurnout, perfectionism, the if-then planner.
Browse → 🤝 CommunityThe best questions become the next lessons.
Join in →In their words
“His inputs and suggestions were genuinely different and unique, offering perspectives that stood out, giving much-needed clarity.”
“Tanuj’s easily approachable attitude and friendly nature made it easy to seek required guidance without any hesitations. […] His services can be genuinely useful to anyone looking for the right guidance, clarity, and perspective, and I would definitely recommend others to consider reaching out to him.”
“They have a good understanding of business as well as social media, and they explain things in a way that actually helps you implement them.”
“I had a really good experience with Tanuj's consultancy. The guidance was practical, clear, and easy to understand. […] What I liked most was the personalised approach and the genuine effort to understand the requirements instead of giving generic advice.”
“He took the time to understand my situation, listened patiently, and gave me honest, practical advice.”
“I had a really good experience speaking with Tanuj about abroad admissions. He took the time to understand my situation, listened patiently, and gave me honest, practical advice that genuinely helped me gain clarity. I really appreciated how approachable and easy to talk to he was. I’d happily recommend him to anyone looking for someone who genuinely listens and offers thoughtful guidance.”
From LinkedIn recommendations
“He guided me towards becoming a better leader.”
“Professionalism, reliability, and a collaborative approach.”
“He has taken a vision and turned it into a reality.”
“A great leader… to meet the needs of our time.”
“Calmly handles challenges… listens and gives effective feedback.”
“Grabbed opportunities even when it was challenging and full of pressure.”
“Great leadership skills.”
Behind the scenes
The full blueprint is taught live in Darwin.
“Nobody taught you to price a session. So you guessed.”

hover — there's a whole life outside the room
Who's teaching
A psychologist turned entrepreneur who never stopped being either. I learned the business side the hard way, next to a psychology degree — so you don't have to.

My money plant. He has survived neglect, repotting and one dramatic move — and he roots from any cutting. Growth rarely runs in a straight line. That's why the cohort carries his name.
Tanuj

The honest why
That's the whole plan, out loud. You build a career that pays you properly. I save up for a very large, very hungry friend.
Equestrian, sport shooting, scuba, bachata, oil paint — turns out the same psychology works on a horse, a target, a business and a bad week.
Questions
Tanuj Suthar is an Indian psychologist and entrepreneur based in Indore. He holds an MSc in Clinical Psychology from Christ University, Bangalore, founded Psychophilics in 2021, runs an online counselling practice, and teaches psychologists and psychology students the business side of the profession through The Study, YouTube and Instagram.
Five: building (choosing a practice or venture and the steps in order), earning (pricing and money), growing (ethical marketing, content and a personal brand), systems (scheduling, records, admin and tools) and enduring (managing pressure and burnout). Psychology degrees in India rarely teach any of them.
It is made for psychologists and psychology students, by a psychologist. Anyone building a practice, a career or a small business is welcome to learn alongside.
About 99% is free: every course in The Study, the guides and tools, The Topper's Brain manual, YouTube and Instagram lessons, and the newsletter. The only paid offer is Darwin, a live five-day flagship cohort with a lifetime community.
Darwin is a live cohort where psychologists and psychology students in India build the business side of private practice with The Darwin Method: nine parts (Ground, Niche, Number, Brand, Signal, Door, Room, Reserve, Engine), plus Endure and the Three Branches. Five live days over three weekends: Saturday 16, Sunday 17, Saturday 23, Sunday 24 and Saturday 30 January 2027, 10:30 am–1:30 pm IST, then lifetime access to the community. Founding seats are ₹2,999 (₹2,499 for the waitlist in the first 72 hours); Founding Plus is ₹7,999 with a 1:1 Practice Audit (8 seats); 10 sliding-scale seats start at ₹499 (apply by 26 November 2026). Attend all five days and do the work; if you don't leave with your finished artefacts, you get a full refund. It is named after Tanuj's money plant.
Test yourself instead of rereading, space reviews over days (for example 1, 3, 7 and 21), mix topics, explain ideas in plain words and protect sleep. The free manual The Topper's Brain explains each technique step by step.
Yes. AI runs through all five days: prompting for research and writing, private AI that runs offline on your own laptop so client data never leaves it, an AI content engine for scripts and captions, AI planning from your energy data, AI for statistics and research, and the ethics of what AI must never touch in therapy.
Yes, for non-clinical work like research, writing, marketing and planning. Never paste identifiable client information into cloud AI tools. For anything sensitive, use a private model that runs offline on your own device, and be transparent with clients about how you use technology.
Cover the ten units of Paper 2 systematically, then drill statistics and research methods. The free UGC NET Psychology volume covers all ten units, and the statistics course includes an exam drill with worked problems.
Yes. The counselling practice for adults across India has its own page, separate from the teaching: tanujsuthar.com/therapy.
The other door
The counselling practice is right next door — warm, judgement-free sessions for anxiety, burnout, grief and relationships. Online across India.
