Looking for therapy?The counselling practice is here →

By a psychologist, for psychologists.Everyone welcome

The business school psychology forgot.

Learn to price a session.

2,113 Blueberries and growing — psychologists, students & builders across YouTube, Instagram and LinkedIn.

In the pressFree Press JournalQuoted as psychologist & entrepreneur ↗
  • MSc Clinical PsychologyChrist University
  • Rank 1BSc, topped the batch
  • FounderPsychophilics, 2021
  • Ex-CEOmy own company
  • Practisingonline across India

Flagship · 16–30 Jan 2027 · five weekend mornings

Darwin

Five live days. One evolution.

From psychologist to the founder of your own practice, brand or business — plus a community for life.

99% of what I make is free. Darwin is the 1% — because real change needs structure, deadlines and people on the same path.

🪴 Why “Darwin”? → The full Darwin page & the method
  1. 🧭Day 1

    Build

    Choose the practice or venture that fits your life, and lay its foundation.

    🤖 AI for market research and finding your nicheYou leave with → a one-page plan
  2. 💰Day 2

    Earn

    Price with confidence: packages, money and the psychology of asking.

    🤖 an AI pricing calculator and offer builderYou leave with → your price & offer
  3. 📣Day 3

    Grow

    Content, a personal brand and an audience — ethically, without hype.

    🤖 an AI script engine for reels and postsYou leave with → 30 days of content
  4. ⚙️Day 4

    Systems

    Run it like a calm company: workflows, tools and numbers you can read.

    🤖 your own AI operating system, step by stepYou leave with → your weekly OS
  5. 🫀Day 5

    Endure

    Pressure, ambition and bad weeks — a plan to last without losing yourself.

    🤖 AI that reads your sleep and protects your weekYou leave with → a sustainability plan

AI is the sixth skill.

Every day of Darwin is built with the AI stack I run my own practice, content and company on — taught for psychologists, with client privacy first.

💬Prompting for psychologistsChatGPT, Claude and Gemini for research, writing and planning — prompts that actually work.
🔒Private AI on your own laptopRun models offline so client data never leaves your device.
🎬An AI content engineScripts, hooks, captions and repurposing — in your voice, without inventing facts.
📅AI that plans your weekTasks sized to your energy, using real data from your watch.
📊AI for research & statisticsR, analysis and UGC NET prep with an assistant that shows its working.
⚖️Ethics & limitsWhat AI must never touch in therapy — and how to explain your use to clients.

What you walk away with

  • 🎙️Live, small-group sessions — not pre-recorded videos
  • 🔍Your pricing, positioning and first 90 days, reviewed live
  • 🧰A workbook, templates and AI prompt packs for every day
  • 🤝Lifetime access to the Darwin community
  • 🌱Built for psychologists — anyone building something is welcome
Tanuj Suthar in a black tuxedo
Hosted byTanuj SutharPsychologist · Founder · Ex-CEO
🌱 Founding cohort
₹2,999all 5 days, live
Later cohorts ₹14,999+

⏱️ Waitlist price ₹2,499 — for the first 72 hours only

  • 🪑30 founding seats — small on purpose: every hot seat needs time
  • 🎓10 sliding-scale seats from ₹499 — apply by 26 November 2026
  • 🛡️Attend all five days and do the work. If you don't leave with all five artefacts, full refund.
  • 🎯You leave with 5 finished artefacts — plan, price sheet, content calendar, weekly OS, sustainability plan
  • 👤Optional 1:1 add-on · limited slots

The gap

Five years of training.
Zero hours on making it a living.

BUILD

No one gave you a map.

  • 🗺️Practice, a job, or your own thing?
  • 🧱Nobody shows the steps in order.
  • ⏳So years slip by “until I'm ready”.
EARN

You can read a room. Not a rate card.

  • 🏷️Nobody taught you to price a session.
  • 📉So you undercharge — then burn out.
  • 🧾GST, invoices, a website: guesswork.
GROW

Marketing feels like a betrayal.

  • 🙈Being visible feels like bragging.
  • 🤐So the people you could help never find you.
  • 🌱There's a quieter, ethical way. It's learnable.
SYSTEMS

Admin eats your week.

  • 📅Scheduling, notes, invoices — by hand.
  • 🧩Ten apps that never talk to each other.
  • 😮‍💨No time left for clients, or for you.
ENDURE

You're running on empty.

  • 🔥Holding everyone's pain, then your own.
  • 📈Ambition quietly turns into anxiety.
  • 🌙Nobody taught you how to recover.

None of this is your fault. It just wasn't on the syllabus.

And the stats paper? 📊 That's covered too — free.

Find your next step ↓

In their words

What people say after working with me.

“His inputs and suggestions were genuinely different and unique, offering perspectives that stood out, giving much-needed clarity.”

“Tanuj’s easily approachable attitude and friendly nature made it easy to seek required guidance without any hesitations. […] His services can be genuinely useful to anyone looking for the right guidance, clarity, and perspective, and I would definitely recommend others to consider reaching out to him.”

MSM. Shriram AdhityaCEO & Founder, NMS Financial Services · AMFI-registered mutual fund distributor

“They have a good understanding of business as well as social media, and they explain things in a way that actually helps you implement them.”

“I had a really good experience with Tanuj's consultancy. The guidance was practical, clear, and easy to understand. […] What I liked most was the personalised approach and the genuine effort to understand the requirements instead of giving generic advice.”

MJMraganka JangidSocial media influencer & custom art work entrepreneur

“He took the time to understand my situation, listened patiently, and gave me honest, practical advice.”

“I had a really good experience speaking with Tanuj about abroad admissions. He took the time to understand my situation, listened patiently, and gave me honest, practical advice that genuinely helped me gain clarity. I really appreciated how approachable and easy to talk to he was. I’d happily recommend him to anyone looking for someone who genuinely listens and offers thoughtful guidance.”

BABhumi AgarwalStudying abroad · admissions guidance

From LinkedIn recommendations

“He guided me towards becoming a better leader.”
Sacheth Kiran DonniPhD scholar, NIMHANS
“Professionalism, reliability, and a collaborative approach.”
Arpita VargheseAspiring clinical psychologist · internship colleague
“He has taken a vision and turned it into a reality.”
Gargi KarnwalAspiring mental health professional
“A great leader… to meet the needs of our time.”
Shrinithi SriramMS Cognitive Science, IIT Gandhinagar
“Calmly handles challenges… listens and gives effective feedback.”
Arnav MishraTeach for India Fellow
“Grabbed opportunities even when it was challenging and full of pressure.”
Dr. Rincy DanielMentor
“Great leadership skills.”
Sulagna DattaTrainee Clinical Psychologist (RCI)

Behind the scenes

One psychologist. One screen. Everything runs on it.

  • ⌚My watch reports how I slept — the day re-plans itself around it.
  • 📨Email flows into a pipeline — nothing sends without my yes.
  • 💡An idea on my phone lands here — one click turns it into a script.
  • 🗂️Clients, money, health, content — one calm place.

The full blueprint is taught live in Darwin.

TaOS · sample data
Good morning, TanujRecord 4 reels. Then nothing else.
Focus 2h 30mReadiness 82Do first 3
Today's plan · auto-sized to your energy
Batch-record: pricing series #3–#6
Answer 12 questions from The Study
Draft Darwin · Day 2 workbook
Supervision · 4 PM
64
Readiness · from last nightHRV below your baseline. Short sleep.
Heavy work moved to tomorrow.
Sleep · last 7 nights
Inbox · sorted for you
📅
New session requestCalendar slot proposed
Draft ready
🤝
Podcast inviteReply drafted in your voice
Needs your yes
💡
“Idea: pricing myths”Moved to Idea Vault
Filed
🧾
Invoice paidLogged in Finance
Done
📱 Voice note on the phone11:42 PM
💡 Lands in the Idea Vault, tagged11:42 PM
🧠 Matched to what the audience asks8:05 AM
🎬 One click → a draft script8:06 AM
Script · hook score 92

“Nobody taught you to price a session. So you guessed.”

HookStoryShiftAsk
This week
4 reels scripted1 long videoPosting plan set
Tanuj Suthar, seated, in a blue blazer

hover — there's a whole life outside the room

Who's teaching

Hello, I'm Tanuj. I sit with people for a living — and build things for fun.

A psychologist turned entrepreneur who never stopped being either. I learned the business side the hard way, next to a psychology degree — so you don't have to.

2021founded Psychophilics
#1rank in BSc
MScChrist University
60+free resources made
  1. 🚀2021Founded Psychophilics — as an undergrad
  2. 🏢CompanyIncorporated one. Ran it as CEO
  3. 🥇BScTopped the batch — Rank 1
  4. 🎓MScClinical Psychology, Christ University
  5. 🪑PracticeCounselling, online across India
  6. 🌱NowSoftware for therapists, The Study, Darwin
Darwin, a money plant
🪴 Meet Darwin

My money plant. He has survived neglect, repotting and one dramatic move — and he roots from any cutting. Growth rarely runs in a straight line. That's why the cohort carries his name.

Tanuj

One map of the whole thing TJ’s Universe It started with one chair. Pull back and there is a library, a studio, a garden, and four things built before them. Take the tour →
Instant photo of Tanuj smiling beside a white horse in a stable
one day 🐎

The honest why

Helping psychologists learn business skills — so that one day, I can adopt a horse.

That's the whole plan, out loud. You build a career that pays you properly. I save up for a very large, very hungry friend.

Equestrian, sport shooting, scuba, bachata, oil paint — turns out the same psychology works on a horse, a target, a business and a bad week.

Questions

Straight answers.

Who is Tanuj Suthar?

Tanuj Suthar is an Indian psychologist and entrepreneur based in Indore. He holds an MSc in Clinical Psychology from Christ University, Bangalore, founded Psychophilics in 2021, runs an online counselling practice, and teaches psychologists and psychology students the business side of the profession through The Study, YouTube and Instagram.

What business skills do psychologists need?

Five: building (choosing a practice or venture and the steps in order), earning (pricing and money), growing (ethical marketing, content and a personal brand), systems (scheduling, records, admin and tools) and enduring (managing pressure and burnout). Psychology degrees in India rarely teach any of them.

Is this only for psychologists?

It is made for psychologists and psychology students, by a psychologist. Anyone building a practice, a career or a small business is welcome to learn alongside.

What is free, and what is paid?

About 99% is free: every course in The Study, the guides and tools, The Topper's Brain manual, YouTube and Instagram lessons, and the newsletter. The only paid offer is Darwin, a live five-day flagship cohort with a lifetime community.

What is Darwin?

Darwin is a live cohort where psychologists and psychology students in India build the business side of private practice with The Darwin Method: nine parts (Ground, Niche, Number, Brand, Signal, Door, Room, Reserve, Engine), plus Endure and the Three Branches. Five live days over three weekends: Saturday 16, Sunday 17, Saturday 23, Sunday 24 and Saturday 30 January 2027, 10:30 am–1:30 pm IST, then lifetime access to the community. Founding seats are ₹2,999 (₹2,499 for the waitlist in the first 72 hours); Founding Plus is ₹7,999 with a 1:1 Practice Audit (8 seats); 10 sliding-scale seats start at ₹499 (apply by 26 November 2026). Attend all five days and do the work; if you don't leave with your finished artefacts, you get a full refund. It is named after Tanuj's money plant.

What is the best way to study for exams?

Test yourself instead of rereading, space reviews over days (for example 1, 3, 7 and 21), mix topics, explain ideas in plain words and protect sleep. The free manual The Topper's Brain explains each technique step by step.

Does Darwin teach AI?

Yes. AI runs through all five days: prompting for research and writing, private AI that runs offline on your own laptop so client data never leaves it, an AI content engine for scripts and captions, AI planning from your energy data, AI for statistics and research, and the ethics of what AI must never touch in therapy.

Can psychologists use ChatGPT or AI safely?

Yes, for non-clinical work like research, writing, marketing and planning. Never paste identifiable client information into cloud AI tools. For anything sensitive, use a private model that runs offline on your own device, and be transparent with clients about how you use technology.

How do I prepare for UGC NET Psychology?

Cover the ten units of Paper 2 systematically, then drill statistics and research methods. The free UGC NET Psychology volume covers all ten units, and the statistics course includes an exam drill with worked problems.

Do you still offer therapy?

Yes. The counselling practice for adults across India has its own page, separate from the teaching: tanujsuthar.com/therapy.

The other door

Here for therapy, not business?

The counselling practice is right next door — warm, judgement-free sessions for anxiety, burnout, grief and relationships. Online across India.